'Our ability to address changing market demands provides a distinct competitive advantage. 'Unlike large legacy operators, we have the agility to quickly capitalize on new opportunities,' continued Rosenzweig.

'Together we plan to invest in the technologies of tomorrow that enable us to deliver flexible solutions that meet the demanding and ever-changing needs of customers, from large enterprises to individual consumers.' 'WHEN Group's acquisition of CrossMobile marks the beginning of a new standard of service in telecom,' added Tom Tromer, CEO of CrossMobile. The global mobile value-added services market is expected to reach $309 billion by 2025, growing at a CAGR of 15.3%, according to data from Market Research Future. 'We now join a small, rarified group of licensed operators in the EU, giving us a formidable foundation from which we can generate significant long-term growth as we roll-out a comprehensive suite of value-added services for B2B and B2C customers and participate in the transformation of the future of the telecom industry.' 'The acquisition of CrossMobile is a major milestone in the evolution of WHEN Group and provides us with a strong foothold in the European market,' said WHEN Group CEO Giora Rosenzweig.

Crossmobile