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While LG did provide some 8K videos samples, those have actually become very familiar to any reviewer at this point. Namely, our testing equipment isn't well-suited to the higher-resolution format, and the vast majority of test content out there is for lower-resolution displays. While the sheer size of this screen still necessitates sitting a few feet back in order to see everything on the screen, the higher resolution means that you can (in theory) sit much closer to the set without picture detail being lost to abstraction in a visible pixel structure.īut gauging the actual performance of the Z9's 8K OLED display presented us with a few problems.

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If the set used lower-resolution display technology, the recommended viewing distance would by roughly 7 feet away for a 4K display to as much as 14 feet back for full HD.

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The old joke among TV enthusiasts is 'What size house do I need for this TV?' But in the case of the Z9's 88-inch display, this is less of a joke. The size of the screen will also dictate the minimum size of the room that can accommodate the set. That all makes for a pretty sizable footprint, with the TV taking up nearly 6 square feet of floor space. This bottom portion of the stand sits deeper from the rest, extending 11 inches deep. The bottom base of the stand has an additional black, plastic housing, which holds the Z9's other components.

The included stand looks sharp, with brushed-metal surfaces, a stark rectangular silhouette and fine touches like a small spring-loaded hatch for running HDMI cables through. It's not the biggest TV I've ever seen, but it's on a very short list of TVs that range between 80 and 100 inches. With the included stand, the set measures 77.3 x 57.3 x 11 inches. Stop for a moment and consider just how large that is. The LG Signature Z9 OLED is an 88-inch TV. We're likely still years out from the point that we would recommend that anyone buy an 8K set. That's all a long-winded way of saying that 8K display technology is here but that as a consumer product, it's very much in its infancy. And streaming, which is already the easiest source of 4K content for consumers, has high bandwidth demands and compression issues, problems that will literally quadruple when dealing with 8K resolution. You can't get 8K resolution from any mass-market game console or even most high-end gaming PCs. Last, but definitely not least, the fact remains that 8K content is still extremely scarce. And the bottom line right now is that the 8K market is so new, and so rarified, that we're just not in a position to render judgement with a score or buying advice. While we are sharing the test data we gathered and making some broad comparisons to other 8K TVs we've seen, and to 4K sets we've reviewed, these aren't based on actual side-by-side comparisons. So, what we're doing here is more of an in-depth hands-on evaluation. And while it gives us some data points that we can compare across the top 4K sets we've seen, there simply isn't much on the market to compare it against, and nothing that we have any test data on. The LG Z9 OLED also happens to be the first 8K set we've been able to put through this testing process. Those comparisons are a key element of our reviews, since that comparison lets us zero in on real features and flaws that separate one TV from another. However, the fact remains that we weren't in our lab and weren't able to compare the set side by side with other premium models. We got a chance to travel to LG's Santa Clara, California, lab and spend a full day with the Z9 OLED - and even had a chance to test it using the same equipment we use in our regular 4K TV reviews. A larger, 98-inch model has also been announced, with a heart-attack-inducing price of $69,999. Sony's Z9G 8K TV is available in a similar, 85-inch size, but it sells for a more modest $12,999. But even the 85-inch model, which is closest in size to LG's 88-inch Z9, sells for half the Z9's price, at $14,999. Samsung's 8K QLED sets range from normal sized to a gargantuan 98 inches, with a 55-inch model selling for just $2,999, making it, by far, the most affordable 8K option on the market. The 8K market is new, and as such, tends to be really pricey compared to the $1,000 to $3,000 prices for even most premium 4K sets.